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Search Engine Optimization: 15 Facts About white hat vs black hat SEO

The seo meaning explained.

SEO is an essential part of any SEO strategy since it organizes the content of a website so that it appears in search engine results. It is essentially anything you do so that you can maximize the chance of getting organic traffic from search engines.

What is white hat vs black hat seo:

White hat SEOBlack hat SEO
This approach focuses on the long-term perspective This approach focuses on quick ranking
Search engines consider it in its algorithm Search engines consider it to violate guidelines
Human site visitors are the target audienceManipulates Google algorithm for better ranking

What is White hat Search Engine Optimization(SEO)?

Difference between white hat vs black hat SEO.jpg
Why choose white hat SEO?

Firstly, it refers to a way in which a site can be optimized using ethical methods

Using white hat SEO techniques to improve a site’s rank on search engine results is a good thing. These techniques are compliant with search engines’ terms of service.

  • This approach focuses on the long-term perspective

White hat SEO has a longer-term effect, however. The reason you can maintain steady rankings for your target keywords is that you can use strategies designed to improve your site’s overall experience.

In addition to producing content that will generate results for years to come, white hat tactics do not put your business at risk for penalties from Google and provide a long-term solution.

  • Search engines consider it in its algorithm

In this post, we will outline the guidelines Google has laid out that define how a site must be optimized.

As long as you don’t manipulate rankings or otherwise mislead Google’s algorithm, you are likely following Google’s guidelines and using white hat SEO.

  • Human site visitors are the target audience

Google’s target audiences are human site visitors and their top priority is to provide high-quality results to users. Many SEO strategies are enhancing how a site’s visitors experience it.

Content that is high in quality and optimized for page load times are both effective strategies to improve how a user gets value from a site and how easily they navigate it.

What is Black hat Search Engine Optimization(SEO)?

Difference between white hat vs black hat seo. search engine optimization
What is wrong with black hat SEO?

Some of these tactics produce results, they’re almost always short-lived. As a result, Google strives to provide the best results to its users and to prevent site owners who don’t provide the best site experience from ranking well.

Black hat SEO is much more short-term than white hat SEO, as it’s at risk of losing rankings every time there is an algorithm update.

  • Search engines consider it to be in violation of guidelines

Using black hat SEO may lead your site to be penalized due to violation of guidelines.

  • Manipulates google algorithm for better ranking

Many of the strategies involved in black hat SEO are focused on exploiting loopholes in Google’s algorithm that can lead to improvements in rankings without much work.

Facts about white hat SEO website:

  1. Content of high quality should be prioritized
  2. Customer Satisfaction
  3. Focusing on Mobile First
  4. Fast page loading
  5. Excellent Keyword Research
  6. Content marketing is key
  7. Build quality links
  8. Metadata and page titles that are keyword-rich
  9. Make User Experience (UX) a Priority
  10. Easy website navigation

Facts about black hat SEO website:

  1. Keyword stuffing
  2. Content cloaking
  3. Meta Keyword Stuffing
  4. Producing of bad content
  5. Sending automated queries to Google

high quality content
  • Content of high quality should be prioritized– Quality content is about length, topic, keyword distribution as well as links. Planning ahead to build a skeleton and fill in enough valuable information for your article is important. The correct way to write your content is to make sure it is appropriately long and relevant to the source. The information is written should be beneficial to the readers allowing more exposure if they were to share the website link.
  • Customer Satisfaction– Search engines like Google emphasize the importance of matching search results with the motivations of users, known as “user intent”. This is pretty much taken over white hat SEO.  During the recent updates, we have built up the number and accuracy of factors that help in determining the user’s intent.
  • Fast page loading– Fast and responsive sites are essential because it prevents users from being frustrated over the waiting time of page loading including page bouncing. Slow responding sites usually generate unhappy users and low ranks in SERP. Thus it is a necessity to pay attention to loading page timings.
  • Focusing on Mobile First– Google’s search engine emphasizes on mobile search results. A mobile friendly web allows users to not suffer when they have to navigate with a small screen. Additionally to mobile users, there’s another demographic that requires special attention.
  • Excellent Keyword Research Sticking to a 2-3 words phrase may be the best kind of keyword to use as they tell search engines about the content of your website’s page. Keywords and phrases are used to find valuable information users are looking for.
content marketing
  • Content marketing is key-Content marketing contains valuable content and benefits customers by sharing it with social media users. By promoting it on social media, you will attract target audiences. When guest bloggers love the content on your blog, you will gain backlinks from their website. Building trust with customers can create good content for marketing. Marketing is about building excellent relationships and reciprocating when they need help. It may take a long time to see results. It will be worth the effort.
  • Build quality links– Building links is important as a site without it would fail to top search rankings for the long run. Let’s say your backlink profile is taken into account by search engines. The pages with more or fewer high-quality backlinks will likely outrank the pages with fewer or more low-quality links. When your page is promoted to new audiences, it shows more traffic on your site. Quality links also reach out to influencers who are interested in promoting your brand.
  • Metadata and page titles that are keyword-richMost concisely and exactly possible, title tags help search engines and visitors understand the content of a given page on your site. Meta descriptions are a few lines of text integrated into the HTML of a page to describe its content. When your page appears in the search results, your meta description will appear underneath the URL. Having rich keywords allow a site to have better search engine optimization than those without.
  • Make User Experience (UX) a Priority-There is a difference between User Interface (UI) and User Experience (UX). Prioritizing user experience allows the users to have easy access to information without having a bad experience. When there is an increase in bounce rates, it delivers a bad experience to google data without analysis. Putting more effort into user experience may help you improve in Google rankings and get good search engine optimization.
  • Easy website navigation– Enhances the organic search rankings of your website. The process also ensures that visitors can find what they need without getting frustrated, increasing the chances of conversion. Easy navigation allows more users to return to the website. If your website is easy to navigate, visitors are more likely to learn about your products and services, giving them confidence in your brand. If visitors have easier access to your site, they are less likely to leave right away.

keyword stuffing
  • Keyword stuffing-This is when you attempt to rank a site higher in Google searches by inserting keywords or numbers on its webpage. Keywords are often found in lists, groups, or out of context. It is considered a webspam. If an attempt is made to gain an unfair rank advantage in search engines by loading keyword information into meta tags, visible content, and backlink anchor text. The website’s ranking will be negatively impacted.
  • Content cloaking-Google considers cloaking as a violation of its Webmaster Guidelines since it causes users to get different results than they expect. Cloaking is presenting content or URLs to humans and search engines. Using HTML to serve a page of text to search engines, but showing an image-based page to users, Injecting text or keywords into a page when the user agent that’s requesting it is a search engine and not a person.
  • Meta Keyword Stuffing-In the past, marketers and site owners would stuff the code with high-volume meta keywords so that low-quality pages would rank for those terms, reducing their accuracy and value. Google has now devalued meta keywords. The difference between meta keywords and regular keywords is that meta keywords appear in the source code of your page, rather than appearing on the live, visible page itself.
  • Producing of bad content-While it’s good to supply the most comprehensive and complete content possible – you shouldn’t try to write a long article to beat your competition. In fact, you should write no more than what’s necessary. It is often thought that duplicating content means plagiarism, but that’s not always true. Rehashing or repeating the same blocks of text throughout your website can also be considered duplicate content.
  • Sending automated queries to Google-According to Google’s Terms of Service, you cannot send an automated query to our system unless you have received permission from Google in advance. Sending automated queries consumes resources and includes using any software. Ranking checks are one violation of the Webmaster Guidelines and Terms of Service, but other unauthorized access to Google is also prohibited.


In a nutshell, as for white hat vs black hat SEO, white hat SEO has a slower progression rate compared to black hat SEO. However, it lasts longer compared to Black Hat is about quick ranking and manipulation, and may allow your site to get penalized. Thus this concludes the topic of white hat vs black hat SEO, hope you had a better understanding after reading, and remember to share and check out our SEO website on our blog for more exciting content to learn more!! As for Vue tech, we are using 100% white hat SEOs and have gathered excellent results from our clients. We look forward to you working with us soon!