What is off site SEO?
Off Site SEO also known as Off-page SEO, is SEO activities being done outside of your own website to help boost your site’s ranking within SERP (Search engine result page).
Doing off-site SEO for SERP, involves researching for high quality sites that are known to search engines such as Google that they are trustworthy, credible and useful to readers. Having your website link there can help benefit your site’s ranking
For example, a popular brand mentions your site’s URL or brand name without a hyperlink is an aspect of off-page search signals.
Why is off site SEO important?
Search engines like Google ranking factors uses ranking as one of the way to show which website is the most credible. Thus, actions such as off site SEO plays a major part in search engine rankings. Studies shows that off site SEO related factors carry more than 50% of the ranking factor weight.
Simply put, off site SEO lets Google know what users think about your website. If multiple well known websites point back to your site, search engines like Google will know that you have useful and credible content.
How to build off site SEO
Link building
Link building is one of the most popular way to build off site SEO.
There are 3 different types of links
- Natural links
- Manually build links
- Self created links
Natural link
A user knows the content of your page and posts a review about your products or services and links it back to your website.
Manually build links
Asking popular bloggers, influencers, users to review your products, asking them to link back to your site, or to share your content.
Self created links
Posting backlinks on forums, blogs, comments about your own site
Link building should be about quality to quantity. Many people building on their SEO tend to forget that. Ensure that the content you post on other site’s contain important keywords and the topic is related to your site.
Here are some websites where you can do self created links
- Quora
- 4chan
- Blogger.com
- Digg
Here is an example post on a Quora forum asking about Singapore work passes
Some tips when doing self create links is to ensure that the discussion page you are on is relevant to your site contents. Ensure that you do not post too many comments or guest posts with multiple links as the forum might think you are a bot.
Remember to use compelling keywords as well as adding pictures if possible to catch readers attention.
Using Social Media
Social sites like Facebook, Twitter and Instagram are also important when it comes to building your website as having a good reputation is also important for your website and using social media is one of the best techniques to ensure that.
Creating a business account and communities for your brand can help you branch out further and gain new users and customers
Remember to stay active on these social media accounts if not your effort will go to waste if you are not up to date with your followers
Sharing Images and videos
Using images and videos, you can drive traffic to your site through off-site SEO.
Get interesting and attractive images that relates back to your content of your website and post them to photo-sharing websites such as Picasa, Flickr, ImageShack and many other more . This way users can view your photos and make comments as well as visit your website if they interested in your services or products and are looking for more information, thus, driving traffic to your website.
The same process goes to videos, instead, you can post them on video sharing websites such as Youtube, Vimeo, Facebook Watch and others.
Summary
Off-site SEO can bring it quite a number of organic traffic to your website, but most of these methods will take some time to build such as using social media or using images and videos, but your hard work will pay off when more users find out about your business.
Remember to stay up to date on trends when using Social Media and always be active on those sites as social media is one of the most popular methods when it comes to promoting website businesses online.
