Website Performance Optimization
Your SEO, Google Ads, social posts and AI search results all send people to the same place: your website. If it is slow, every channel pays for it. We make your pages load in about a second and prove it on Google PageSpeed Insights.
vuetechsg.com
Google PageSpeed Insights, mobile
Lighthouse 13.6, measured 13 November 2026.
+8.4%
retail conversions when a mobile site is just 0.1 s faster
Deloitte, Milliseconds Make Millions
+32%
chance of leaving the site when a page takes 3 s to load instead of 1 s
Google / SOASTA research
2.5 s
Largest Contentful Paint slower than this: Google will not mark it as good
web.dev Core Web Vitals
Real results
These are live sites, tested on Google PageSpeed Insights with mobile settings, the strictest test. Don't take our word for it: every card has a link so you can run the test yourself.
Our own agency website
Before: Performance 71, Accessibility 95. After: Performance 100, Accessibility 100.
LED lighting and smart home store
Before: Performance 50, Accessibility 92. After: Performance 97, Accessibility 100.
Best runs reach 100 on mobile; it moves between 97 and 100.
Run the test on 123ledlighting.sg yourselfMAS-licensed payment solutions
Singapore company search, 2 million+ records
AI CRM and WhatsApp chatbot software
Scores from pagespeed.web.dev (Lighthouse 13.6) on 13 November 2026. Lab scores move a few points between runs.
Send us your URL. We'll run the test and tell you what to fix, free.
Why it matters
You can earn traffic, pay for it or get recommended by AI. All of it lands on the same page. A fast page multiplies every dollar you spend on marketing. A slow one quietly leaks it.
Your landing page
Enquiries, bookings and sales
The faster page keeps the visitor long enough to read your offer and act on it.
Search engine optimisation
Google's ranking systems use Core Web Vitals as part of page experience. A fast server also lets Googlebot crawl more of your pages, and visitors who don't wait for a slow page go straight back to the results.
Answer engine optimisation
Featured snippets, AI Overviews and voice answers quote pages that are quick to load and easy to parse. Server-rendered HTML, clear headings and FAQ schema make your answers simple to pick up.
Generative engine optimisation
Many AI crawlers, including the ones behind ChatGPT and Claude, fetch your HTML without running JavaScript. If your content needs scripts to appear, AI search can see an empty page and recommend someone else.
Google Ads and paid search
Landing page experience is one of the three parts of Quality Score. Every visitor who leaves before the page loads is a click you paid for and lost, so a slow page pushes up your cost per lead.
Social media marketing
Social clicks come mostly from phones, inside the Facebook, Instagram and TikTok in-app browsers, often on mobile data. A heavy page loses that visitor before your offer even shows.
WhatsApp and email campaigns
A broadcast sends hundreds of people to one page within minutes. A light, cached page handles the rush and turns more of them into replies, bookings and orders.
Conversion rate
In Deloitte's study of 37 brands, a 0.1-second faster mobile site lifted retail conversions by 8.4% and average order value by 9.2%. Faster pages simply sell more.
Agentic browsing
AI agents now browse, compare and book for people. Lighthouse has started scoring this as Agentic Browsing: clear buttons, labels and structure, plus files that tell agents what you offer.
Want the full story? Read our guide: Why website performance decides your SEO, AEO, GEO, SEM and SMM results.
What we optimise
Speed plugins treat symptoms. We find what actually slows your pages down and fix it at the source, without breaking your design, your SEO or your tracking.
Re-encode to WebP at the size they are shown, lazy-load below the fold, and set width and height so nothing jumps.
Split code by page, remove unused libraries, and delay chat widgets and tag managers until the visitor interacts.
Self-host and preload your fonts, so text paints at once without waiting for Google Fonts.
Server-side or static HTML, so the first paint shows real content and crawlers read every word.
A light poster image becomes the first thing people see. Video starts after the page is ready.
Long-cache hashed files, compression and a CDN, so repeat visits feel instant.
Colour contrast, labels, landmarks and tap sizes, for a real 100 in Accessibility, not just in speed.
Titles, canonicals, JSON-LD schema, sitemap, robots.txt, llms.txt and agent skill files, checked page by page.
How it works
01
We test your key pages on Google PageSpeed Insights, mobile and desktop, and read your real-user Core Web Vitals where Google has them.
02
You get a short list of what slows each page down, what it costs you, and the fixes in order of impact.
03
We do the work on a preview first, so your live site and your tracking keep running while we optimise.
04
We re-test, compare before and after, check SEO, schema and conversions, then publish and test again live.
Type your address to run Google's own test now, or send it to us and we'll explain the results and what it would take to reach 100, at no cost.
Prefer to talk? WhatsApp +65 9033 8205 or use the form below.
Google marks 90 to 100 as good. We aim for 100 on mobile in Performance, Accessibility, Best Practices and SEO, with Core Web Vitals in the green: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 ms and Cumulative Layout Shift under 0.1.
Yes, but it isn't the only factor. Google's ranking systems use Core Web Vitals as part of page experience, while relevant, helpful content still matters most. When pages are close, the faster and easier one has the edge, and a fast page keeps more visitors reading instead of going back to the results.
It can. Landing page experience is one of the three parts of Google Ads Quality Score, and Google says higher-quality ads typically cost less per click and get better ad positions. Even when the cost per click stays the same, a faster page turns more of the clicks you pay for into enquiries, so your cost per lead goes down.
AI assistants such as ChatGPT, Perplexity and Google's AI Overviews read your site through crawlers, and many of those crawlers don't run JavaScript. If your content only appears after scripts load, they can see an almost empty page. We make sure your text, headings and structured data are in the first HTML response, and add files such as llms.txt that help AI agents understand your business.
Shopify, WordPress and WooCommerce, React and Vite sites, TanStack Start, and sites built with AI website builders. The tools differ, but the work is the same: lighter images, less JavaScript, a faster first paint and clean, crawlable HTML.
Yes. We delay tag managers and chat widgets until a visitor interacts, but load them straight away for visitors who arrive from an ad or campaign link, so Google Ads, Meta and analytics still record them.
Lab scores move a few points from run to run, and new images, plugins or tracking tags can slow a site down again. We re-test after every change, and our web maintenance plan can keep checking your site for you.
Yes. Send us your URL and we'll run Google PageSpeed Insights on mobile and desktop, explain what is slowing the page down and what we would fix first. There's no obligation.
Related services: SEO, SEO and SEM, website migration and web maintenance.
Tell us about your project and we'll get back to you within one business day.