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In this ever-growing age of online businesses and E-commerce stores, the ever demanding need to manage all sorts of workflows and tasks have never been easy.

While managing workflows, tasks and large sums of data are all possible manually, smaller businesses may not have the manpower to easily organize nor manage them.

Larger businesses also suffer similar issues as they would usually deal with massive amounts of tasks and data which is not easy to deal with manually.

In order to solve this crisis, Automated Workflow and Task platforms have risen to help solve such issues.

We will be looking at what our contestants are, what they do, their differences and which of these platforms are better, SureTriggers VS Zapier.

Overview

SureTriggers:

SureTriggers is known to be a major platform for automation as they can aid businesses or individuals to get their favourite apps and WordPress Plugins to easily communicate with each other, this will enable for automated workflows and elevate the overall production efficiency.

SureTriggers would be enable to turn repetitive tasks and workflows into a thing of the past as it will help to automate them.
SureTriggers will save you much time and lets you focus more on what truly matters more.

Zapier:

Zapier is a strong online automation tool that can seamlessly connect with various apps and online services together.

This tool lets businesses or individuals automate repetitive tasks and workflows seamlessly without any form of coding, this saves overall time and increases productivity.

Key Differences between SureTriggers & Zapier

Price:

SureTriggers:

As you can see from the image above, SureTriggers offers varying prices for plans, all designed to fit various user’s unique needs.

This ranges from individual consumers looking to start their business, students learning the world of automation within businesses and all the way up to large or major enterprises.

• Pro: This plan is priced at a low cost of 9$ a month, this low cost are ideal for individual entrepreneurs or small businesses seeking to turn their tasks an workflows into a fully automated process. As this plan includes at most 5000 tasks a month, the ability to connect to 5 different WordPress Websites, a single workspace, 15 days data logging and the standard support for SureTriggers.
• Business: The mediocre plan priced at 19$ a month is a popular choice for all kinds of users who are looking to make full use of SureTriggers’s features. Ranging from freelancers to medium-sized organizations. This plan provides double the amount of tasks the Pro Plan provides, 10,000 Tasks a month. It also includes having an unlimited amount of WordPress Website connections, 5 individual workspaces, data logging for up to 30 days and have its own Priority support.
• Business Plus: This plan is priced at a higher amount of 39$ a month. This plan is made specifically to cater for large enterprises, agencies and even businesses who are seeking forward to create sub-accounts. This high-tier plan boasts 30,000 Tass a month, having unlimited connections to all sorts of WordPress Websites, an endless amount of workspaces, logs data for 30 days and has a priority support above that of the Business Plan.

Takeaways:

•  Valuable for WordPress Users: As all plans offer easy WordPress Integrations, WordPress users can now easily process payments, error in checkouts and many more. SureTriggers is ideal for WordPress Users looking for an easier way to turn their tasks, fully automated.
• Task Tiered Limits: As the Task Limit are increased dramatically with each plan, this allows users to seamlessly scale up their needs with automation.
• Workspace Versatility: As the number of workspaces are massively increased over the different priced plans, businesses and enterprises alike can now facilitate much needed team collaborations.
• Support: Although Pro Plan offers a standard support service, both Business and Business Plus users share the same support service, however, Business Plus plan users for support are prioritized more than the Business plan users

Zapier:

Zapier presents itself by offering tiered pricing structuring, paid by monthly billing or have an annual billing option, this is designed to cater the different needs and various usage for tasks.

Some of the options shown are:

• Free Plan: This option is ideal for beginners or students seeking to learn more about the basic automation in businesses. This enables you to complete up to 100 different tasks a month and grants access to Zapier’s basic Automation Platform which can create an unlimited number of Zaps (Automated Workflows), utilizing Two-Step Zaps and even taking advantage of AI.
• Professional Plan: This plan is designed especially for solo entrepreneurs who are looking for a plan with more features to use in addition to the features within the Free Plan. In addition to this, the features added onto the Free Plan’s existing features are having Multi-Step Zaps, Unlimited Premium App use, Webhooks and Support via emails. The price for the Professional Plan can vary from 27.84SGD (750 Tasks)/Month to 4,719,72 SGD (2,000,000 Tasks)/month.
• Team Plan: This plan offers collaboration opportunities for teams who are seeking to develop and maintain automated workflows. This Plan includes everything from the Free Plan and the Professional Plan along with even more features such as having a Maximum of 25 Users per group, sharing workspaces and app connections, SAML SSO (Security Assertion Markup Language, Single Sign-On) and Premium Support. The price of the Team Plan can vary from 96.09SGD (2,000 Tasks)/month to 5,565SGD (2,000,000 Tasks)/month.
• Enterprise Plan: This plan is specially made for large businesses or organisations who are looking forwards to implement automation onto their various departments. This plan includes everything from the Free Plan, Professional Plan and even the Team Plan along with even more features along with that, some of these features includes having an unlimited amount of users per group, State-Of-The-Art Administration Permissions and App Controls, Annual Task Limitations, Observable Features and even a Technical Account Manager are provided for this plan.

Key Features & Differences

• Task Limitations: Each Plan increases in Task limits you can run every month.
• Features: Some of the higher tiered plans provides access to premium features such as Multi-Step Zaps, exclusive app access, custom webhooks, team collaboration tools and even providing advanced support.
• Users per plan: For both Team Plan and Enterprise Plans, both plans are capable of hosting multiple users all at once, however, unlike the Team Plan of only having 25 users under this plan, Enterprise Plan are capable of hosting an unlimited number of users all at once.
• Support: The various versions of Support services each plan upgrades for every plan, from email support in the Professional Plan to Premier Support in Team and all the way up to a sophisticated Technical Account Manager for Enterprise.

Target Audiences:

SureTriggers:

WordPress Users

• Website Owners: For Individuals or businesses who use WordPress websites and are seeking a way to automate different tasks for each of their related sites, such as publishing of content, management of users, E-commerce operations, forms and many more.
• Developers: For those who are looking forwards to make solutions using automation for their clients or to develop plugins on WordPress with built-in capabilities of automation.
• Agencies/Brands: From Marketing Agencies or Brands to web development agencies or brands and various other brands or agencies that manipulates numerous WordPress websites who are all in need to prioritize automation of tasks across each WordPress website.

All Sizes of Business

• Small businesses: From startup businesses to small businesses that are looking to completely automate tedious tasks which require much manpower, SureTriggers can aid these types of business to enhance their overall efficiency.
• E-commerce Brands: For online store brands who use platforms such as WooCommerce or Shopify to setup their stores and are looking for a solution to easily automate their E-commerce stores to increase the overall production of their business.
• Enterprises: Organizations of large quantities who are desperately looking for a way to streamline automation for complex and tedious workflows that are involving WordPress operations.

Professions

• Marketers: Those who are in the Digital Marketing industries looking to turn annoying marketing tasks into a simple and fully automated task. Such as Email advertising, Social Media advertising and even promotion of their business’s content.
• Content Creators: From bloggers to writers and even online content creators who are seeking to easily publish, distribute and promote their content through automation.
• Admins & Management: From system administrators to website managements, those who are desperately looking to turn maintenance of websites, user management and other tedious tasks, fully automated.
• Support Services: For support service teams looking to turn their tickets into a full-on automatic management system that includes their customer’s onboarding and support other workflows.

SureTriggers Key Audience Points:

• Deep Integration of WordPress: SureTriggers heavily supports in the integration of WordPress as it is provided in every plan of their service, this is to help the various users of WordPress to easily turn their most desired, yet tedious tasks on WordPress a breeze.
• Ease of Use: SureTriggers has a very easy and understandable UI and dashboard, along with their large amount of online guides and already existing workflows within SureTriggers.
  – SureTriggers does not need any form of prior knowledge of coding or scripting, making it easy to understand and all sorts of users can use SureTriggers without much issues.
• Money-Saving: When you compare the prices between SureTriggers and numerous other automation platforms, SureTriggers costs the least, yet provides plans and features which are worth every penny.

Zapier:

Although Zapier’s audience is definitely broader than SureTriggers’s, there are some clear differences between Zapier and SureTriggers.

Individuals

• Freelancers: People who works independently who are looking to turn client onboarding, project management and other admin tasks all easy.
• Solo Entrepreneurs: Single individuals who run their businesses alone and are looking to turn different tasks like marketing, doing sales or operations in general, all fully automated.
• Personal Users: People who are looking forwards to automate daily tasks such as emails, social media and files.

Businesses of Varying sizes

• Small to Medium: Businesses looking to enhance their overall work efficiency by turning their processes into automated tasks.
• Enterprises: Large-scaled organizations that would need to turn complex workflows across various departments, fully automated.
• E-Commerce Businesses/Brands: Online Stores that are in need of a way to automate orders, inventory and communication of their customers.

Department Roles

• Market Teams: Members of this team who are looking to turn email campaigns and social media posting fully automated.
• Sales Teams: Professionals in the sales department who are seeking for a way to turn their lead nurturing, follow-ups and CRM updates completely automated.
• Customer Service: The teams under the roles of customer service, those who are looking for a way to fully automate their ticketing, customer onboarding and overall feedback processes.
• Operation Teams: Those who are in the roles of operational needs who could use Zapier to automate data entries, reporting or admin tasks.

Zapier Audience Points of Consideration:

• Technical Knowledge: Zapier is not a well known automation tool for general users as Zapier requires a certain familiarity with some areas of technical expertise and web applications.
  Unlike SureTriggers where they have a far more user-friendly interface where one does not need to have technical knowledge to use their automation services.
• Automation Usage: Zapier’s automation is complex and the scale of which the need of automation would vary largely among most users as it can be from a simple two-step authentication automation and all the way to delicate multiple stepped workflows.
• Budget: Although Zapier offers a wide range of priced tiers with very flexible task limits including one tier which is completely free, the overall pricing for Zapier is much more than SureTriggers in almost every aspect.

Dashboard & Template Pages

Dashboard:

While both SureTriggers and Zapier offers differently designed dashboards to cater their target audiences to easily navigate and manage through their platform.

We will be looking at the differences the two platforms look and how they feel just from the first glance, as well as how comfortable a new user would be able to effectively use Zapier or SureTriggers quick and easy.

SureTriggers:

When looking at SureTriggers dashboard, the first impression that comes into mind is the nostalgic theme of WordPress’s dashboard.

This is to be expected as one of SureTriggers target audiences is WordPress users and highly prioritizes working alongside WordPress.

This design choice is to create a comfortable and familiar sense for users of WordPress, reducing the time needed to learn the user interface of the platform.

Not only does SureTriggers share similarity with WordPress, but their dashboard does also fantastically make it look clean and organized.

The information hierarchy are clear with key features such as the tasks and workflow usage are displayed, allowing users to easily grasp the status of their automations easily.

The menu on the left provides an easily accessible way to sections like the Workflows, Recipes, Folders and even the History, providing efficient navigation and lowering clutter.

With the inclusion of the “Getting Started” section, along with a video featuring a spokesperson adds a fine touch to provide valuable sense of guidance for newer users.

As this is far more engaging than just a full on guide with just some graphs and long texts, this shows the commitment SureTriggers has for user onboarding.

SureTriggers dashboard cleverly integrates recommendations for recipes to try out, allowing for a jumpstart and inspirational way to start users path into automation.

SureTriggers also provides with a integration section to help users easily locate where they should start connecting their WordPress websites with SureTriggers, along with other apps.

Overall, SureTriggers dashboard proves to have a ease of use, user-friendly experience and is refined.

Zapier:

On the other hand, Zapier’s dashboard is while a strong dashboard, it is also an overwhelming experience.
This is especially for the new users or those just using this tool for a short while, the sheer amount of features available could feel like a mess and could potentially dilute the key focus of Zapier’s automation tool and its workflows.

The overload of features are also contributed from the sudden emergence of their beta features which appear even in the free trial.

The navigation of the dashboard appears to be less helpful than what it seems, though it would appear organized, especially in the left-handed menu, it requires users to understand the differences between each of the features found in the left-hand menu found in Zapier.

In addition to Zapier’s dashboard design, although it is functional, it does lack to a certain extent of visual polishing and needs a more modern designed interface.

The overall layout of the dashboard could really benefit if it were to be more visually appealing and streamlined as it would enhance the overall user experience.

With the mix of having many different visual elements and the dense information all could lead to internal overload, especially to new users of Zapier.

While Zapier has an extensive functionality design, with the current dashboard’s current design prioritizes their wide range of features which will hinder the overall process of user onboarding and will become annoying for new users who are looking to use Zapier for its intended purpose.

Conclusion – Dashboards:

Between Zapier and SureTriggers dashboards, SureTriggers takes the cake for the simplicity, straightforwardness and the ease of use.

This is due to SureTriggers having much less features but more flexibility compared to Zapier where despite having the strength of a wide span of features other than just automation will be a downside for Zapier.

Editor’s note:

While I enjoy both Zapier and SureTriggers equally, as a fellow WordPress user and someone who is easily overwhelmed by having multiple features, I simply enjoy SureTriggers as their design is much more simplistic and familiar over Zapier.

Templates

SureTriggers:

In SureTriggers, there is a page which is designed specifically for pre-made automation workflows called the ‘Recipe’ Page.

The overall layout of the page is clean and ingenious, promoting its easy navigation and amazing discoverability.

The prominent banner, ‘Explore recipes by use case’, can help to guide users to venture into the more popular categories others have used for automation, many of which can be a kick-starter for new users to try out what SureTriggers have in stored for them.

In addition to this, the button below to ‘try now’ some of these recipes encourages users to participate in the many wonders of the pre-existing recipes planted by experienced users gives an extra sense of social proof and trust.

With the addition of the button to ‘try now’ the recipes, the option to ‘create with AI’ highlights that SureTriggers are focusing on the use of AI to help ease the creation of user’s workflows.

The search functionality on SureTriggers recipe page are displayed, enabling users to easily filter various recipes based on the user’s unique keywords or specific needs.

With this, the search feature on SureTriggers’ recipe page is rather modern and relatively uncluttered, improving its overall user-friendly feel.

With SureTriggers own focus to create a visually appealing and provide clarity, in order to make it easier for users to fully grasp the purpose and full potential of each recipe at a simple glance.

By taking the priority of making themselves more discoverable and easier to use, SureTriggers have proven that their Recipes page are an effective way to start automation without having troubles crossing the wall of bad design.

This helps users to easily find and put in solutions of various needs, based on their specific situations.

Zapier:

On Zapier’s Interfaces page, also known as the page where you can locate premade templates, has a clean, minimalist and straightforward design.

Though, the introduction of some the features feel rather empty, Zapier’s headlines and subheadings provides a brief and almost generic overview of its many interface functionalities.

Some of these features include the ability to create forms, perhaps web pages and the creation of apps as well, but it does lack the compelling feel to grab the user’s attention.

The colour scheme of the page is rather empty-looking, though it promotes the readability of the text, it also creates a sterile and almost uninspired aesthetic. The lack of borders to the side menu especially contributes to that.

The section labelled as “Start Simple” is perhaps a little unrepresentative and feels a little limited as there are only 3 options available.

Along with this, their “+ Start blank” button is a little confusing as it does not provide much context on what the button is for. On the other hand, the options to ‘Start simple’ also have little to no context on what ‘trigger’ are supposed to mean and feel more like a technical detail.

While Zapier’s template or Interfaces page can effectively communicate with users for its basic purposes and features, it is arguably that it falls short of aspiring users to venture further and start using Zapier. Despite this, Zapier’s Interfaces page emphasizes on being simple and is clear, while this is commendable, Zapier could benefit more from providing a more engaging and passionate way to present itself to fully capture user’s attention.

Dashboard & Templates – Conclusion

While both SureTriggers and Zapier offer different ways for users to freely access pre-built automation workflows, both approaches and design principles differ from one another.

As both differs from one another as standalone automation platforms, below are some of the key differences between the two platforms.

SureTriggers:

• Discoverability & Ease of Use: Focuses on its discoverable and ease of use on its Recipes page.
• User-Friendly Layout & Organization: Clean layout, functionally prominent and categorizes on Use-Cases.
• Social Proof & AI Assistance: Social proof of user counts and AI-assisted options for creation.
• Familiarity & Visual Appeal: The design is familiar to those who frequently use WordPress and provides a clear and visual appeal.
• Guided User Engagement: SureTriggers’ Recipe page is effective at guiding and attracting users to create solutions and venture deeper into its platform.
• Flexible Automation & AI Integration: Automation workflows are very flexible and can implement designs and ideas with help of AI.

Zapier:

• Minimalist & Functional Approach: Focuses on a more minimalist and functional approach.
• Extensive Template Library: Offers wide library of templates, accessed from their Interfaces page.
• Clean but Unengaging Design: Design is clean, lacks engagement elements, a clear categorization and descriptions are generic.
• Lack of Context for Key Features: Lacks context for key features such as “triggers” and “+ Start blank” buttons.
• Overly Simplistic Design: Zapier’s design is too simplistic to the point where it becomes a disadvantage.

Which is better?

SureTriggers is the better choice for those who are just looking for a way to automate workflows as it is much more user-friendly and discoverable than Zapier.

It has a clear categorization and search feature, as well as emphasizing on its visual appeal for users to find solutions and implement pre-built workflows.

While Zapier’s Interfaces page is cleaner and more functional, it fails to be more discoverable and engaging than SureTriggers.

It is due to Zapier’s overall generic descriptions and the lack of context for many of its key features would make it difficult for new users to easily understand and take advantage of Zapier’s full potential.

Overall, SureTriggers actively guides new users to easily understand workflow solutions, while Zapier presents itself with various options and requires new users to interpret and understand what the features are with little guidance.

Editor’s note:

When I am going through the templates for both SureTriggers and Zapier, the one clear difference between the two are definitely their designs, SureTriggers have the nostalgic feeling for me and makes it much more comfortable to navigate through while Zapier’s interface is different.

One of my main complaints about Zapier’s design is why did the design from the tables or Zaps page suddenly change when you tap on Zapier’s Interface page. I simply do not understand the reason behind that, SureTriggers have a consistent design and the loading speed between each page are consistent.

As I have stated in the conclusion above, the lack of context for what “Start blank” actually means, and as I ventured into it, there is no context on what you are ‘Starting’ and end up going through a bunch of titles without really knowing what you are getting yourself into.

Why should YOU choose SureTriggers?

Both SureTriggers and Zapier represents themselves as strong and ideal automation tools or platforms.

However, SureTriggers is a superior platform for automation over Zapier, especially for those users of WordPress eagerly looking for a way to turn tedious tasks, simple.

So it begs the question, why should you choose SureTriggers? Here is why:

WordPress Approach

• Smooth Incorporation: SureTriggers boasts about their deep integration with WordPress, allowing for full control over WordPress-related events and actions which Zapier may not be able to match up to.
• Nostalgic Interface: SureTriggers’ WordPress-inspired design provides WordPress users with a sense of nostalgia, allowing these users to easily manage and walkthrough SureTriggers with ease.

User-Friendly Experience

• Smart Design: SureTriggers focuses on their clarity and ease of usage, providing users with clean and well-organized interfaces. This makes it simple enough for all users to effectively use their product without feeling overwhelmed, unlike in Zapier.
• Recipe-Based Approach: SureTriggers’ Recipe page offers a curated selection of pre-made workflows for automation, all are catered by use cases and are easily discoverable. This makes SureTriggers way of selecting templates easy, whereas Zapier’s templates are less informative and are not as collected and effective as SureTriggers.

Low Cost

• Competitive Prices: As SureTriggers offer competitive pricing plans, users with high-volume needs for automation can freely use SureTriggers with minimal financial losses. However, compared to Zapier, SureTriggers is cheaper in both prices overall and effectiveness, especially for WordPress users. Even despite Zapier’s free plan which only lasts for 14 days, SureTriggers’ lowest price of 9$ effectively takes the cake for cost.

Clear & Discoverable

• Clear Navigation: In the comparison between SureTriggers’ and Zapier’s dashboard and template pages, it is clear that SureTriggers have designed their pages to be more informative and less cluttered, despite Zapier’s minimalist design and features.
• Visually Appealing: In SureTriggers design, they emphasize on their visuals and present themselves as clear as daylight, making their platform easy to understand its purpose and functionally have all sorts of elements accessible in their platform. Zapier’s design, though it is clean and minimal, it can feel less engaging and visually generic or lazy in a sense.

AI Capabilities

• AI-Powered Creation for Workflows: SureTriggers are actively implementing AI to make the creation of workflows much easier. Their “Create with AI” option on their Recipes page shows their commitment to taking advantage of AI to make automation much more accessible.

Speed Efficiency:

• Faster Loading Speed: SureTriggers website loading speed is astronomically faster than Zapier’s loading speed, for reasons unknown, SureTriggers loading new pages or going to a different page on their platform can be seen in a blink. Whereas for Zapier, there is a delay between each page and the loading speed between pages are drastic.
• Faster automation: Despite Zapier’s higher pricing, SureTriggers automation speed are drastically faster than Zapier’s automation speed.

Conclusion – SureTriggers VS Zapier

In the world of automation between SureTriggers and Zapier, SureTriggers is most definitely the stronger contender for all users and especially for WordPress users who value having the comfortable feeling of using a WordPress-inspired platform and user-friendly experiences.

While Zapier is a good automation platform, they have already started to drift off their course of being a automation platform and have started to become not only a specialized automation platform.

While SureTriggers will remain to be a automation-only platform and will provide a clear, concise, rapid speed automation and loading, cheap and reliable source for automation.

Editor’s note:

I really enjoy SureTriggers nostalgic feel and even with the fact of their creation of workflows, it is simplistic and easy to navigate, unlike Zapier where you are basically transferred to a whole new website and interface and are expected to know everything.

For me, if I wanted a simple automation tool that is quick and easy to use, I’d use SureTriggers, it is the best platform for automation due to its slick and simple design.

Zapier is definitely better if you have much time and do not have the impatience like myself, Zapier takes time and patience for itself to load, and be able to process and learn their navigation with ease.